Loyola University based Covid testing and research group focussed on Chicago’s vulnerable communities. Logo, website, social media campaign, posters/banners and brand guidelines.
Visit cercl.org
![](https://martincimek.com/wp-content/uploads/2022/01/cercl_site.jpg)
For the 2021 Game Models campaign the idea of creating illustrated ‘super hero’ art would solve the issue of the new imagery limitations. Making MLB players into super heroes is a natural correlation for any player or fan of the game. For this task, well known sports illustrator, Rob Generette (Robzilla) was hired to transform a selection of MLB players to power-wielding heroes based on photography. Those illustrations would artistically conceal the team name and logos that were property of the MLB, by adding mechanical wings, shields and other action-hero paraphernalia. In some cases logos based on the player’s initials were created to replace team logos on hats as well.
![](https://martincimek.com/wp-content/uploads/2022/01/cercl_ig.png?w=760)