A launch campaign for KitchenAid’s redesigned major appliance line. Designed to reveal and showcase the now iconic red anodized aluminum medallion and other new functions and features. An extensive list of deliverables were created including, launch event invites, a mini-catalog, point-of-purchase displays, and the accompanying digital assets. My role on this campaign was as an art director and designer contracted by Catapult. The Creative Director was Julie Adams.