The Choose to Chew campaign insert Orbit Brand Gun into ‘Unbrushable Moments’ after eating. Tactics included ‘coasters’ with sample size gum sticks attached, delivered in check holders at restaurants. Additionally, a chance to win prizes by sharing ‘Unbrushable Moments’ on social media platforms.

My role on this campaign was as an art director and designer contracted by Catapult. The Creative Director was Julie Adams.

Creative disruption included mini-dispensers on food trucks. And elevator-riding ambassadors with samples.